Lenovo’s upcoming showcase at Europe’s IFA 2025 tradeshow is poised to be headlined by a highly anticipated concept device, internally codenamed “Project Pivo” and also referred to as “VertiFlex”. This leaked concept laptop is designed with a display that can rotate 90 degrees from a standard horizontal orientation to a vertical, portrait mode. This innovation aims to address the “practical frustration” of users who need a vertical screen for specific professional tasks.
The information on Project Pivo was leaked by hardware leaker Evan Blass. The device is not a retail product but a “tech demo” designed to gather feedback from the public and industry, which will determine its potential for commercialization.
A Dynamic Design for Modern Workflows
The leaked images of the Lenovo concept device reveal a unique design where the display can rotate from a horizontal to a vertical orientation. The rotating display is engineered to be detachable from the base, with power and data transferred through a series of contacts and a presumed magnetic connection.
The primary purpose of the rotating screen is to address the needs of professionals and creators. For software developers and coders, a vertical screen allows for a greater number of code lines to be viewed at once without scrolling. For designers, portrait mode is ideal for testing mobile applications or web pages. The rotating display also makes reading long documents or papers more natural for writers and researchers, much like reading a physical book.
A key point of conflicting information is the display technology itself. While one source suggests a 14-inch OLED panel , another indicates a “regular display instead of OLED” to reduce costs and make it more suitable for mass production.
From Prototype to Product: Challenges and Prospects
Project Pivo is the latest in Lenovo’s history of showcasing experimental prototypes at major tech events like IFA, MWC, and CES. Other “wild concepts” include a laptop with a transparent screen and the rollable ThinkBook Plus Gen 6. The rollable device, which was initially a concept, later went on sale for a premium price of $3,499 before being discontinued, a cautionary tale about the commercial viability of such technology.
The path to commercialization for Project Pivo is dependent on two key challenges: durability and cost. A significant concern is the reliability of the rotating mechanism and its vulnerability to dust or sand. The other major obstacle is the final retail price, as evidenced by the high cost of the previous rollable model. The IFA 2025 showcase will serve as a crucial test to gauge public interest and determine if the device is a “functional innovation” or a “fragile novelty.”
Project Pivo will be a key feature of Lenovo’s presence at IFA 2025, alongside other announcements like the Legion Go 2 gaming device and new Motorola phones. If the community response is positive and engineering concerns are addressed, the concept could potentially be on shelves within a year.
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